1. Introduction
This Privacy Policy explains how Peak Travels Ltd (“we”, “us”, “our”) collects, uses, stores, and protects personal data when you visit our website or contact us.
We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller
The data controller is:
Peak Travels Ltd
United Kingdom
Contact details are available on this website.
3. Personal Data We Collect
Depending on how you interact with the website, we may collect the following data:
3.1 Data You Provide Directly
- Name
- Email address
- Telephone number
- Journey or enquiry details
- Any information submitted via contact or enquiry forms
3.2 Data Collected Automatically
- IP address
- Browser type and version
- Operating system
- Device information
- Pages visited and time spent on the website
- Referring URLs
This data is collected via cookies and similar technologies.
4. How We Use Your Data
We process personal data for the following purposes:
- Responding to enquiries and requests
- Providing quotations and managing bookings
- Website operation, security, and maintenance
- Analytics and performance monitoring
- Marketing and advertising (where permitted)
All processing is carried out lawfully, fairly, and transparently.
5. Legal Bases for Processing
We process personal data under one or more of the following legal bases:
- Contract – where processing is necessary to provide services or respond to enquiries
- Legitimate Interests – for website operation, security, analytics, and service improvement
- Consent – where required for marketing or non-essential cookies
- Legal Obligation – where required by law
6. Analytics & Advertising
6.1 Google Analytics
We use Google Analytics to understand how visitors use our website and to improve user experience. This data is anonymised where possible and does not directly identify individuals.
6.2 Google Ads
We use Google Ads and related conversion tracking to measure the effectiveness of advertising campaigns. This may involve the use of advertising cookies, subject to your consent.
Further details are provided in our Cookie Policy.
7. Cookies
Our website uses cookies and similar technologies.
- Essential cookies are required for website functionality
- Analytics and advertising cookies are used only where consent is provided
You can manage cookie preferences via our cookie-consent tool and browser settings.
Full details are available in our Cookie Policy.
8. Data Sharing
We do not sell personal data.
We may share personal data with:
- Service providers supporting website operation (e.g. hosting, analytics, advertising platforms)
- Payment processors (where applicable)
- Legal or regulatory authorities where required by law
All third parties are required to handle data securely and lawfully.
9. Data Retention
We retain personal data only for as long as necessary to:
- Fulfil the purposes for which it was collected
- Comply with legal, accounting, or regulatory obligations
When data is no longer required, it is securely deleted or anonymised.
10. Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.
11. Your Rights
Under data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request erasure of data (where applicable)
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time (where processing is based on consent)
Requests can be made using the contact details available on this website.
12. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. The latest version will always be available on this website.
14. Governing Law
This Privacy Policy is governed by the laws of England and Wales.
🔒 END OF PRIVACY POLICY